PREACH is more than fashion. PREACH is an attitude. Selected materials, careful craftsmanship and unusual approaches make up the basis for clear forms, flowing fabrics and asymmetrical cuts that contrast with natural colours, prints and structures. Unexpected breaks define the look, which is anything but predictable. The result is styles for people who don’t necessarily fit in. Strong personalities who strive to achieve their goals without compromise. Who don’t follow trends, but instead interpret them individually. Multilayered characters who polarise. Who are more than just a facade. Like PREACH.
Launched in 1998 as an independent store for a wide range of Exclusive Designer Brands from around the world, Boudi Fashion has gone on to become one of the leading designer fashion boutiques within the UK for mens and womens designer clothing.