More than just fashion, JF London reflects life in the fast lane. The JF London wearers are modern and express confidence; together they walk towards success and fame. Unique detailing, impeccable craftsmanship and fit makes JF London stand out from the norm. Defying the ordinary; JF London fuses neon retro punk, rock and fetish with beauty and style. Inspired by the likes of David Bowie, Andy Warhol, The Sex Pistols and Helmut Newton the collection oozes 80's fashion. The flash, piercing and union jack elements that feature throughout further emphasise the influence of this punk era.
Launched in 1998 as an independent store for a wide range of Exclusive Designer Brands from around the world, Boudi Fashion has gone on to become one of the leading designer fashion boutiques within the UK for mens and womens designer clothing.